Partners in growth across the Pacific
Global and local names choose CJ Patel for reliable routes to market, strong retail relationships, and sustained category growth.
Built in Fiji for Everyday Life
Foods, beverages, and essential goods crafted for quality and consistency, supported by stringent standards and skilled teams.
Let’s grow your brand in the Pacific
One partner for market entry, distribution, and long-term expansion with data-led planning and trusted relationships.
A Legacy of Delighting Customers Every Day
For generations, CJ Patel has brought trusted brands, meaningful partnerships, and everyday essentials into homes and communities across the Pacific. Today, our Fijian enterprise spans over 20 companies across 10 countries.
20+
Companies across 10 countries
900+
SKUs sold
165
Forty-foot containers imported annually
2286
Domestic universe stores (Fiji)
One Group. Many Industries.
From dairy and distribution to media and mobility, CJ Patel operates across sectors that power everyday life in the Pacific.
Distribution, Sales & Marketing
Backed by a robust logistics network and 500+ retail outlets, our distribution, sales, and marketing network delivers leading global and regional brands across the Pacific. We ensure reach, reliability, and strong market presence in every partnership we build.
Manufacturing
Our manufacturing facilities across Fiji produce trusted household, dairy, and food products that meet global quality standards. With strong co-manufacturing partnerships, we continue to strengthen local production and supply for regional growth.
Media
Our strong media presence and in-house marketing team lead brand building through purposeful storytelling and creative communication. The marketing division at CJ Patel drives dynamic activations, limited editions, and product innovation across markets.
Service
From technology-driven payment platforms to telecommunication solutions, our service vertical supports Fiji’s digital and economic growth. We bring innovation and reliability together to empower businesses and communities.
Travel
Our partnership with Macquarie Travel enables us to offer end-to-end travel solutions, including flights, car rentals, planning, and exclusive travel discounts.
Our Partners
From food and personal care to telecom and pharmaceuticals, CJ Patel has enabled global brands to thrive across the Pacific, combining strong distribution, brand-building expertise, and regional know-how.
Trusted Partnerships, Shared Success
CO-RO has proudly partnered with CJ Patel for over 35 years. Their dedication and reliability have made them an invaluable partner in our shared journey of bringing Sunquick to families across Fiji.
Pedro Augusto Kniphoff / PAK CFO MEA and APAC
Business Dev’t and Exports Director, Sunquick
CJ Patel understands the Pacific market. Their execution at store level and consistency across islands has supported steady category growth for us.
Cameron Abbott
Brand Manager | Sanitarium
Let’s Build Everyday Impact. Together.
For nearly a century, we’ve partnered with trusted brands to achieve better outcomes. Interested in collaborating or learning more about us?